- Business directory listings
- Collaborating on webinars
- Social media profile links
- Guest posting
Tip #1 Find Relevant Guest Blogging Websites
Before you start writing a guest post, the first step is to find the right websites to contribute to. Instead of targeting any random blog on the internet, focus on websites that are relevant to your field or niche.
For example, if you are a therapist, look for blogs that talk about self-care, mental health, or emotional well-being. You can also contribute to websites that are run by counselors or focus on personal development.
Avoid posting on sites that have no connection to your niche, like a blog about travel or technology. While some may think it’s okay to get backlinks from unrelated sites, this doesn’t add real value and can dilute your credibility.
Focus on blogs and websites that align with your niche and where you can genuinely add value. Backlinks from relevant sites are much more impactful than those from unrelated ones.
Tip #2: Build Local Connections Through Guest Posts
- Local mental health organizations’ blogs
- Community centers offering wellness programs
- Nearby colleges or universities with psychology departments
- High schools hosting mental health awareness campaigns
- Local bloggers focused on self-care or parenting advice
Tip #3: Make Your Email Outreach Personal
To get your guest post accepted, you will need to pitch your idea to the website owner. This process can sometimes feel repetitive, and draining at times.
In order to make sure your email doesn’t end up in the trash or junk folder, keep your outreach genuine and friendly. People can easily tell when an email is a generic template, and these often get ignored or marked as spam, especially if sent to multiple recipients. To avoid having your email ignored, take the time to research the site you are contacting.
Clearly explain why your topic is valuable and how it fits their audience. This shows that you have done your research, care about their platform, and are qualified to contribute to them.
Tip #4: Focus on Building Links for the Right Keywords
When guest posting, you will include a link back to your website this could be to your homepage or a specific service page. The page you choose to link to should target a keyword you want to rank for in search results.
Some keywords are harder to rank for than others and may require more backlinks to improve their position. Knowing this, focus your link-building efforts on pages targeting competitive keywords that need the extra boost.
Writing high-quality, valuable content that outshines your competitors can often be enough to rank well for these terms. Choose your link targets carefully to maximize the impact of your guest posts.
