SOCIAL MEDIA MARKETING
Your Best Work, Seen by the People About to Hire You.
Nobody hires a plumber because of a trending reel. They hire the crew whose finished jobs they’ve been quietly seeing for months. We turn your real work into published proof — and keep it in front of local buyers until the day they need you.
Your profiles · your competitors’ feeds · what to post next month — whether you hire us or not
Your City · 2h ⋯
Local Reach
Shares
→ Leads
RESULTS OVER RANKINGS
What You're Actually Buying
Proof, published.
Your before/afters, job-site videos, and finished projects — turned into content that makes a stranger think “these people have done this a hundred times.” The crew shoots on a phone; we tell them exactly what to capture and we do the rest.
Local eyes, not global followers.
Homeowners by suburb and zip. Property managers by role. A thousand local viewers beat a hundred thousand random ones — followers don't call, neighbours do.
Staying in front of the not-yet.
Most visitors don't call the first time. Retargeting keeps your work appearing in their feed for the weeks between “found you” and “needed you.” When the pipe bursts, you're the name they already know.
Reviews, amplified.
A five-star review seen once on Google is good. The same review, in the feed of a thousand local homeowners, is marketing. We turn your real reviews into content — with the customer's permission, always.
The crew shoots on a phone. We send the shot list, write the posts, run the local ads behind them, and report what it did.
THE FOUNDATION OF SEO
Why Most Business Social Goes Nowhere
It's built for the algorithm, not the buyer.
Trending audio, hashtag games, “engagement” posts. A homeowner deciding who to let into their house doesn't care what's trending — they care what your work looks like.
It chases followers instead of neighbours.
Ten thousand followers in other cities are worth nothing to a Windsor snow contractor. The metric that matters is how many local buyers saw your work this month.
It's generic tip graphics nobody asked for.
“5 signs you need a new furnace” clip-art posts scream agency template. Your actual crane lift, your actual water heater swap — that's content no competitor can copy.
It dies in week three.
The owner posts enthusiastically for two weeks, then a busy season hits and the page goes silent for five months. A dead page reads worse than no page — it makes people wonder if you're still in business.
Should You Even Hire an Ads Agency?
Three honest paths, no matter which one you’re already on.
Do it yourself
WHO IT'S FOR Small crew, owner enjoys posting great real jobs.
Genuinely viable — an owner posting real jobs from the truck beats a polished agency feed. The catch is the same as always: it stops the first busy month, and consistency is the whole game.
Give it to someone in the office
WHO IT'S FOR You have an admin with extra spare hours to help.
Hire us
WHO IT'S FOR You want it done every week, without thinking about it.
If you’re in row one, take the audit anyway — we’ll tell you what to shoot and how often, free. Most owners in row one just needed the list.
What This Looks Like in the Feed
Real posts, published for real clients. No follower counts as proof — that would contradict the whole page.
- Facebook Ermen Systems Performance Report
Top Performing Posts
- Facebook 850 Divorce Lawyer Performance Summary
Top Performing Posts
- Instagram Ermen Systems Performance Report
Top Performing Posts
- Instagram 850 Divorce Lawyer Performance Summary
Top Performing Posts
Social attribution is honestly messy — a homeowner sees your work for months, then Googles you and calls. That’s why we track it together with search, not instead of it.
THE ROADMAP TO GROWTH
What a Month With Us Looks Like
Week 1 The shot list goes out
Which jobs, which angles, ten seconds of video where it counts. Shot on phones. No film crew on your site.
Every week 2–4 posts go out
Real jobs, real reviews, seasonal pushes timed to your calendar — furnace content before the cold, not during it.
Always on Local ads and retargeting
Your finished work following recent website visitors around their feed, targeted by suburb or by role.
Month end One report
Local reach, messages and calls tracked from social, what ran, what's next month's plan. No follower graphs on page one.
The first month is the hardest — building the photo habit with your crew. By month three it runs itself.
THE SAME PLATFORM
Different Feed, Different Job, Every Niche.
Social for HVAC & Plumbing
Before/afters and seasonal pushes to homeowners by suburb.
Social for Trenchless
Project showcases and equipment content GCs and municipalities actually engage with.
Social for Snow Removal
August–October proof blitz for property managers, storm-response content all winter.
Social Questions We Get Every Week
Which platforms do we actually need?
Do you need our photos, or do you bring your own?
How do you measure this — followers?
Can social alone bring us leads?
What about posting during slow season?
Will you work with my competitor?
Get Next Month's Post Plan, Free.
Don't want a call?
Send your website address and I’ll record a 5-minute video showing the three things costing you the most leads. No pitch, no meeting. You’ll have it within two business days.