Keywords are essential for SEO, yet many businesses, such as therapists, coaches, and chiropractors, often make common mistakes. They seem relatively simple, but there are a few mistakes you could be making. Avoiding these mistakes can save you time, help you improve your marketing strategy, and attract the right customers to your site easily. Before starting keyword research for your site, you should know about these common mistakes that many businesses and SEO firms make.
Avoiding these mistakes can save time, improve your marketing strategy, and help attract the right customers to your site easily.
In this blog, we will skim through the 5 common mistakes you are making with keyword research.
Generic short tail keywords
Ignoring user intent
Not considering user intent when selecting keywords is a common mistake that can lead to poor conversion rates and high bounce rates.
Search intent refers to what someone is actually looking for when they search a keyword. For example, if someone types “therapy for anxiety,” their intent is to find therapy services, not just general information about anxiety. As a therapist, it’s essential to check search intent before creating content.
If you type “how to be happy” into Google and see that results focus on self-help tips for high achievers, you know that If someone is searching for the “best therapist for anxiety treatment,” they likely want advice on finding a therapist who specializes in anxiety. If your page is optimized for the general term “therapist” but doesn’t mention anxiety, the user may leave and search elsewhere. The keyword isn’t right for your targeted audience of people seeking therapy. Always ensure your content matches your client’s needs.
Using the Right Terms
Every successful business needs to stand out and offer something unique. Many therapists rename their services to reflect their values better. For example, calling yourself a “holistic healing expert” sounds great, but if your clients are searching for a “therapist,” that’s the term you need to use.
As technology evolves, search engines will likely get smarter at understanding every variation, slang, and alternative name. But for now, if you want clients to find you, it’s essential to use the words they are actually searching for.
Choose Keywords Your Clients Actually Use
Finding the perfect keyword can feel like striking gold. It’s specific to your niche, gets decent monthly searches, and isn’t too competitive. But if your ideal clients aren’t using that keyword, it won’t help your business.
For example, you might find the keyword “how to overcome the fear of public speaking.” It has a good search volume, and you could rank for it with some effort. However, if your therapy practice focuses on stress management for busy professionals, this keyword might not align with your audience. While your clients might face public speaking challenges, they are more likely to search for terms like “reduce stress at work.” So, focus on the keywords your ideal clients actually search for.
Avoid Overused Keywords
Get help with keywords!
I hope this helped you understand keywords a little better.
if you are looking for expert guidance on optimizing your online presence, we are here to help! Visit Websterz Tech to learn more about our services and how we can support your SEO and digital marketing needs. Let’s work together to grow your business.
